The 45-pound cheesy Bey-hemoth was made for the East Village Cheese and Wine festival in London. Apparently nothing, even Queen Bee herself, is sacred anymore.
Sculptor David Bradley worked with The Robin Collective, an ad agency out of London, to create the cheese sculpture, but unfortunately for us it doesn’t come with a Blue (cheese) Ivy sidekick. Seems like a missed opportunity.
“A lot of cheese puns floated around, and Brie-oncé was the one everyone liked the most,” creative director Brandy Klingelpuss told CNN. After debating what picture to mimic, the team settled on Beyoncé’s internet-breaking pregnancy photo posted in February.
“We talked about putting Babybel in the stomach, but it never actually happened,” Klingelpuss joked. The photograph of Beyoncé, holding her baby bump with a veil over her head, broke records when it appeared on the star’s Instagram page in February, picking up close to 6.6million likes in the first eight hours.
The sculpture took around 28 hours to make and, despite its name, is actually made out of five blocks of cheddar.
It took the team 28 hours, 45 pounds of mild cheddar, one knife, a paint brush and a magnifying glass to complete.
Sculpting Brie-Oncé was just practice for Bradley as he prepares to go head-to-head with two other cheese sculptors during the Cheese Carving Championship.